Mendocino Beauty


"Your beauty is my passion."

Last October In Her Image Photography and I were on the road to one of the most beautiful places I had ever seen. They have several clients in Mendocino and try to make it an annual trip. One of their clients is Amy Wall, owner of Mendocino Beauty. Amy had recently moved her business from downtown Mendocino to her new gorgeous "jewelbox of a spa." It was so fun to see her new space and meet the lovely woman behind it.

Instantly when I stepped onto her property I felt calm and relaxed. It truly has healing energy there. Her adorable little black pomeranian greets everyone with a pommie smile. If you know anything about me, I want to clone that dog.

Amy is a straight shooter but she does it in a way that you want to hang out with her and drink mimosas. She makes you feel comfortable and she's so down to earth. She's your best friend that you can tell anything too. Her makeup style is natural but I've seen her push her creativity on the In Her Imagination shoot. She has the expertise to fix any skin woes. She is constantly educating herself and bringing that knowledge to her clients. Her business is constantly evolving and it will be so exciting to see where it goes. Her passion truly is make women feel beautiful. You can see it in the interview. She absolutely loves what she does and her excitement comes through.

This was a collaboration with In Her Image Photography. For more information on the Branding Goddess Session please email